Waves was launched in 2018 to provide a new way for you to shop vintage, celebrating personal style and experimentation.
The curated selection of vintage & preloved men's, women's & childrenswear is all personally picked, laundered, shot and styled by Helen Young-Loveridge, who has worked in the retail and styling spheres in NZ and NYC for the past 10 years.
Pieces have been selected and collected from all over the globe, and here at home too. We live for the dig!
Experimentally launched in 2018 in an unsuspecting secret space, in a grotty backalley K Road carpark up a fire escape that required a map to find, Waves is a clubhouse of sorts. It's a place to kick back on the couch and have a coffee while you shop at your leisure, a place to meet your friends, a place to party and a place to keep coming back to. The community we have built is our proudest achievement <3.
Now operating predominantly digitally, in true Waves style we move with the times, do what feels right, and look for the best light.
We sell via this website & our Instagram @shopwavesvintage
where ever we take the Deliboy, our trusty shop-on-wheels over the Summer.
Thanks for choosing vintage!
We do it with love.
Ngā mihi, Waves x